Colleen P. Kirk

Colleen P. Kirk is Assistant Professor of Marketing at New York Institute of Technology. 

Recent blog posts by this author

Pet Owners Want To Be Masters, Not Servants - Which Is Why We Value Dogs More Than Cats

Cat videos may rule the internet, but dogs possess mastery of their owners’ hearts – at least if spending is any guide. Dog owners spend US$240 a month caring for their pets, compared with $193 for cats, according to the 2017-2018...

Why Do Black Friday Shoppers Throw Punches Over Bargains?

Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw in an ad. Many people chalk it up to bad behavior...